PERFORMANCE MARKETING · CLIENT SOLUTIONS · ANALYTICS
Having worked across performance-driven environments, I’ve developed a strong foundation in applying data, advertising platforms, and business-focused systems to solve real challenges. I stay up-to-date with evolving performance marketing strategies and tools, and I’m driven to apply them in ways that deliver measurable results and continuous growth.
I bring together TikTok Ads platform experience, campaign strategy, analytics, and client relationship management to help businesses improve performance, uncover growth opportunities, and make more effective, data-informed decisions.
Selected Work
A mix of performance marketing, analytics, technical troubleshooting, and data-driven project work.
Ads Platforms · Account Growth
Partnered with advertisers across TikTok Ads Manager, Business Center, Pixel, measurement, and campaign workflows to improve performance, strengthen adoption, and identify growth opportunities.
View Case Study →
Machine Learning · Marketing
Used RFM analysis and clustering to group customers by behavior and support targeted marketing and retention strategies.
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AI · Healthcare Analytics
Built a machine learning model using CBC report data to classify leukemia risk and created a GUI for easier user interaction.
View Case Study →Worked across TikTok advertising platforms with SMB and key client accounts across industries including telecom, financial services, automotive, food, clothing, and technology. Focused on campaign performance, advertiser growth, product adoption, measurement, and client-facing platform strategy.
Advertisers faced tracking, campaign setup, account access, billing, and platform configuration challenges that impacted campaign delivery, measurement accuracy, and optimization. They also needed stronger campaign execution, clearer performance insights, scalable spending strategies, and better use of TikTok Ads solutions to improve conversions, ROAS, and long-term account growth.
Reviewed campaign setup, targeting, bidding, budget allocation, conversion tracking, Pixel and Events Manager signals, account structure, and performance metrics. Translated insights into optimization recommendations, product-fit opportunities, account growth strategies, and reporting that aligned with advertiser goals.
Helped advertisers improve campaign clarity, scale performance more effectively, strengthen measurement confidence, and adopt relevant TikTok Ads solutions. Contributed to better client outcomes while identifying opportunities for retention, upsell, cross-sell, and platform revenue growth.
Used customer purchase behavior to segment users and improve marketing targeting.
Customers were being treated the same despite different buying behavior, value, and retention potential.
Applied RFM analysis, clustering, and customer behavior analysis to identify meaningful segments.
Created customer groups that could support better targeting, retention, campaign messaging, and pricing strategy.
Built a machine learning model using CBC blood report data to classify leukemia-related patterns.
Medical data can be difficult to interpret quickly, especially for non-technical users.
Trained machine learning models on CBC parameters and created a Tkinter GUI for easier input and prediction.
Python, Machine Learning, Random Forest, Tkinter, healthcare analytics.
Experience & Skills
My background combines data analytics, technical product support, performance marketing systems, and industrial engineering.
Technical Product Specialist
Atento / TikTok Advertising Platforms
Worked across TikTok Ads Manager, Business Center, Pixel, Events Manager, measurement, and campaign workflows to help advertisers improve performance, strengthen product adoption, and uncover account growth opportunities.
M.S. Industrial Engineering – Data Analytics & Management
University at Buffalo – SUNY
Focus: Data Analytics, systems, optimization, and business intelligence.
Proof & Recommendations
Recommendation letters and professional feedback from managers, directors, and team leaders.
“Sai consistently demonstrated strong client relationship management, strategic thinking, and the ability to drive meaningful advertiser outcomes through consultative communication, data-driven insights, and a proactive approach to client success.”
Donald Bonilla
Director of Operations · Atento
View Recommendation Letter“Sai consistently demonstrated strong analytical thinking, attention to detail, and a proactive approach to managing advertiser challenges and performance-related initiatives. He showed a strong ability to translate data and platform insights into actionable recommendations while maintaining professionalism, ownership, and effective client communication in fast-paced environments.”
Jarvis Castillo
Operations Manager · Atento
View Recommendation LetterLet’s Talk
I’m open to roles in client solutions, ads operations, paid media analytics, product support, marketing analytics, and technical account management.